Advertising in ChatGPT
Every change to ads in ChatGPT, pinned to where it happens.
Yes. Sells ads
Free and Go plans in 89 markets. Text, image and Sponsored Agent formats.
ChatGPT ads expand to 26 more countries, 89 markets in total
OpenAI is switching on ChatGPT advertising in 26 more countries, including 14 in Latin America, taking the ads business to 89 markets as it builds revenue ahead of a possible IPO.
ChatGPT ads will rewrite your creative by default from 30 October
OpenAI is turning on "creative enhancements" for all self-serve ChatGPT campaigns on 30 October 2026. Headlines, descriptions, images and even landing URLs can be adapted per conversation unless advertisers opt out.
OpenAI launches visual ads next to ChatGPT image generations
ChatGPT is adding display-style visual ads alongside images users generate, starting in the US later in October, plus a long list of new measurement and brand-safety partners.
OpenAI tests Sponsored Agents and plugs ChatGPT ads into HubSpot and Shopify
Clicking some ChatGPT ads now opens a conversation with the advertiser's own AI agent. OpenAI also added natural-language campaign tools and its first CRM and ecommerce integrations.
Anthropic says Claude will stay ad-free, and buys a Super Bowl spot to say so
Anthropic committed to keeping Claude free of ads on every plan, free tier included, and promoted the pledge with Super Bowl commercials that poked fun at ads in AI chats.
OpenAI will test ads in ChatGPT's Free and Go tiers
OpenAI confirmed it will start testing ads in ChatGPT for some US users on the Free and new $8 Go plans, with ads shown below answers, labelled as sponsored, and kept away from sensitive topics and minors.
Nothing about ChatGPT matches that yet.