Advertising in Perplexity
Every change to ads in Perplexity, pinned to where it happens.
Can I advertise in Perplexity?
No. Ad-free
Sponsored follow-up questions phased out in February 2026, citing user trust.
There is no paid route in. The way to show up is to be the source Perplexity cites: clear, crawlable, well-cited pages.
What has changed?
Perplexity drops advertising, citing user trust
Perplexity is phasing out the sponsored follow-up questions it began testing in 2024, after executives concluded that ads make users suspicious of every answer.
Pinned to: the citations, the only way in
Nothing about Perplexity matches that yet.