ChatGPT ads expand to 26 more countries, 89 markets in total
OpenAI is switching on ChatGPT advertising in 26 more countries, including 14 in Latin America, taking the ads business to 89 markets as it builds revenue ahead of a possible IPO.
OpenAI said on Wednesday, 21 October, that it is expanding advertising in ChatGPT to 26 more countries, bringing the total to 89 markets, Reuters reports.
Where ads are arriving
- 14 new Latin American countries, including Argentina, Chile, Colombia and Peru. They follow earlier launches in Mexico and Brazil.
- New markets across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
Advertisers can buy the new markets either through OpenAI's technology partners or directly in the self-serve Ads Manager.
Who sees the ads
Nothing changes on the user side: ads still appear only on the Free and Go plans. Plus, Pro and Enterprise subscriptions stay ad-free.
The numbers behind the push
- OpenAI said in August that the ads business had reached a $1 billion annualized revenue run rate.
- More than 100,000 advertisers have run ChatGPT campaigns since testing began in the US earlier this year.
- Reuters frames the rollout as part of a push to grow ad revenue before a possible IPO.
What it means for marketers
Until now, ChatGPT ads were mostly a US, India and large-market conversation. With 89 markets live, regional brands in Latin America, Africa and South Asia can now test conversational placements directly. Start small: localised landing pages, clear offers and conversion tracking matter more than volume while the inventory is new and auction prices are still forming.
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